CASE STUDY: The Apple v Epic Games Saga: A Fortnite-mare

The Facts: Apple has been making headlines recently over the row with the entertainment company, Epic Games, the creator of the Fortnite games franchise. The disagreement centres around Epic’s membership of Apple’s Developer Program. The Program gives developers (such as Epic) everything they need to build, test, and deploy apps across Apple’s devices through the App... Continue Reading →

The Four Horsemen of the Four-Way Hearing: Big Tech Chief Executives Under Scrutiny of US Congress

So, What Are Antitrust Laws Then? The virtual hearing of the four Big Tech CEOs – Mark Zuckerberg (Facebook), Jeff Bezos (Amazon), Tim Cook (Apple) and Sundar Pichai (Google), has been long overdue following the extensive investigation into their actions under antitrust laws in the US and dominance of their place in the tech market.... Continue Reading →

All From Amazon Or All Too Much?

Amazon continues to fuel the development and its domination of the e-commerce sector with its ever-expanding range of products and delivery services. Nothing is ever too much to ask for anymore. Next day delivery is now old news. Need a product today? Sorted. But wait, need a product in two hours? Consider it delivered. Amazon... Continue Reading →

Speak Up! A New Era of Corporate Activism.

Coronavirus. Black Lives Matter. LGBTQ+ protests. These are only some examples of the world's current socio-political state, and it seems that the modern consumer is significantly more conscious of their socio-political surroundings than ever before. Consumers no longer expect to identify with a brand - the brand must also identify with them. From fluid trade... Continue Reading →

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