CASE STUDY: The Apple v Epic Games Saga: A Fortnite-mare

The Facts: Apple has been making headlines recently over the row with the entertainment company, Epic Games, the creator of the Fortnite games franchise. The disagreement centres around Epic’s membership of Apple’s Developer Program. The Program gives developers (such as Epic) everything they need to build, test, and deploy apps across Apple’s devices through the App... Continue Reading →

Speak Up! A New Era of Corporate Activism.

Coronavirus. Black Lives Matter. LGBTQ+ protests. These are only some examples of the world's current socio-political state, and it seems that the modern consumer is significantly more conscious of their socio-political surroundings than ever before. Consumers no longer expect to identify with a brand - the brand must also identify with them. From fluid trade... Continue Reading →

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