Paypal…I’m not Interested!: A Social Commerce Case Study

Paypal and Pinterest: Payterest? PinPal? You may have heard that PayPal recently sought to acquire Pinterest. You may have also heard that the proposed deal fell apart just as quickly as the rumour surfaced. Didn’t have time to process the strange ordeal? Don’t worry! Here’s our breakdown of the acquisition, what went wrong, and why this... Continue Reading →

All From Amazon Or All Too Much?

Amazon continues to fuel the development and its domination of the e-commerce sector with its ever-expanding range of products and delivery services. Nothing is ever too much to ask for anymore. Next day delivery is now old news. Need a product today? Sorted. But wait, need a product in two hours? Consider it delivered. Amazon... Continue Reading →

Speak Up! A New Era of Corporate Activism.

Coronavirus. Black Lives Matter. LGBTQ+ protests. These are only some examples of the world's current socio-political state, and it seems that the modern consumer is significantly more conscious of their socio-political surroundings than ever before. Consumers no longer expect to identify with a brand - the brand must also identify with them. From fluid trade... Continue Reading →

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